{"product_id":"stop-being-reasonable-how-we-really-change-our-minds-9781541730441","title":"Stop Being Reasonable: How We Really Change Our Minds","description":"\u003cb\u003eA thought-provoking exploration of how people really change their minds, and how persuasion is possible.\u003cbr\u003e\u003c\/b\u003e \u003cbr\u003eWe like to believe that people make up their minds when they hear a strong, persuasive argument backed up by facts- that if people hear both sides and deliberate rationally, they will change their views to reflect the evidence. Yet the current social and political climate has disproven this conventional wisdom. How, then, are we supposed to reason with whom people we don't see eye-to-eye? \u003cp\u003e\u003c\/p\u003eCombining contemporary philosophy and psychology with real-world stories, \u003ci\u003eBut What If You're Wrong?\u003c\/i\u003e explores the art of persuasion. Author Eleanor Gordon-Smith shows why resistance to evidence often comes from a place of sheer self-preservation and fear; why we feel shame in admitting we are wrong; and why who to believe is as important, if not more, than what to believe. \u003cp\u003e\u003c\/p\u003eThroughout, she offers practical tools for changing people's minds, as well as being more receptive to changing our own minds. This fascinating book will completely change the way you look at the power of persuasion. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e PublicAffairs\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/22\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781541730441\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.90lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.80h x 5.70w x 1.00d","brand":"Eleanor Gordon-Smith","offers":[{"title":"Default Title","offer_id":36658439684252,"sku":"9781541730441","price":22.1,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_580a3afc-d2e0-4e14-b9b5-62e590fb1b3d.jpg?v=1603892895","url":"https:\/\/pastforward.org\/products\/stop-being-reasonable-how-we-really-change-our-minds-9781541730441","provider":"Past Forward","version":"1.0","type":"link"}