{"product_id":"startup-myths-and-models-what-you-wont-learn-in-business-school-9780231194525","title":"Startup Myths and Models: What You Won't Learn in Business School","description":"Budding entrepreneurs face a challenging road. The path is not made any easier by all the clich s they hear about how to make a startup succeed--from platitudes and conventional wisdom to downright contradictions. \u003cp\u003e\u003c\/p\u003eThis witty and wise guide to the dilemmas of entrepreneurship debunks widespread misconceptions about how the world of startups works and offers hard-earned advice for every step of the journey. Instead of \u003ci\u003estartup myths\u003c\/i\u003e--legends spun from a fantasy version of Silicon Valley--Rizwan Virk provides \u003ci\u003estartup models\u003c\/i\u003e--frameworks that help make thoughtful decisions about starting, growing, managing, and selling a business. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life. \u003cp\u003e\u003c\/p\u003eIn snappy prose with savvy pop-culture and real-world examples, Virk recasts entrepreneurship as a grand adventure. He points out the pitfalls that appear along the way and offers insights into how to avoid them, sharing the secrets of founding a startup, raising money, hiring and firing, when to enter a market and when to exit, and how to value a company. \u003cp\u003e\u003c\/p\u003eVirk combines lessons learned the hard way during his twenty-five years of founding, investing in, and advising startups with reflections from well-known venture capitalists and experts. His candid advice makes \u003ci\u003eStartup Myths and Models\u003c\/i\u003e an ideal guide for those readers just embarking on the startup life and those looking for their next adventure.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/02\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780231194525\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 288\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.20lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d","brand":"Rizwan Virk","offers":[{"title":"Default Title","offer_id":36635294826652,"sku":"9780231194525","price":23.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d945c6cd-ebf1-4b09-a945-18b1bd948951.jpg?v=1603839138","url":"https:\/\/pastforward.org\/products\/startup-myths-and-models-what-you-wont-learn-in-business-school-9780231194525","provider":"Past Forward","version":"1.0","type":"link"}