{"product_id":"starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-9780764369391","title":"Starting Your Floral Design Studio: A Creative Guide to Finding Your Style, Growing Your Business, and Nurturing Your Dream","description":"\u003cstrong\u003eFloral designers ready to open their own small business will learn everything they need with this essential how-to guide.\u003cbr\u003e \u003c\/strong\u003e\u003cbr\u003e Sharing the challenges and surprises she experienced in building her business, Justine explains\u003cbr\u003e \u003cbr\u003e - stocking the basic supplies and materials;\u003cbr\u003e - the crucial question of flower sourcing, and the ecological impacts to consider;\u003cbr\u003e - working on defining your studio's brand and ensuring that your online presence builds clientele;\u003cbr\u003e - using eco-friendly design techniques;\u003cbr\u003e - preparing, packaging, and transporting your creations;\u003cbr\u003e - communicating effectively with clients;\u003cbr\u003e and more.\u003cbr\u003e \u003cbr\u003e A review of design basics includes \u003cstrong\u003estep-by-step instructions for nine floral arrangements.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Justine ends with \u003cstrong\u003ethree useful case studies\u003c\/strong\u003e, including a floral set for an advertising shoot, a floral scenery backdrop at a boutique, and a wedding's floral arrangements.\u003cbr\u003e \u003cbr\u003e Importantly, this guide faces the reality that even while floral designers cope with today's logistical, ecological, and economic problems, they can align good values with market forces--to develop a floral industry that is \u003cstrong\u003emore respectful of the environment\u003c\/strong\u003e and that educates its consumers.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Schiffer Craft\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780764369391\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 152\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.10lbs","brand":"Justine Beaussart","offers":[{"title":"Default Title","offer_id":45351379894453,"sku":"9780764369391","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a8fff2f3-2983-41a1-8397-408167824deb.jpg?v=1746541299","url":"https:\/\/pastforward.org\/products\/starting-your-floral-design-studio-a-creative-guide-to-finding-your-style-growing-your-business-and-nurturing-your-dream-9780764369391","provider":"Past Forward","version":"1.0","type":"link"}