{"product_id":"start-right-how-to-pick-a-winning-business-idea-and-make-it-successful-9780645911602","title":"Start Right: How to Pick a Winning Business Idea and Make it Successful","description":"\u003cp\u003e\u003cstrong\u003eHave an idea that could change the world but have no clue how to turn it into a successful business?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eTired of slaving away at a boring 9-to-5 job? \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eOr are you already knee-deep in the chaos of entrepreneurship and feel like you're drowning in uncertainty?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWhatever your situation, \u003cstrong\u003eStart Right: How to Pick a Winning Business Idea and Make It Successful\u003c\/strong\u003e by \u003cstrong\u003eSangeeta Mulchandan\u003c\/strong\u003ei is the book you need to make your dreams a reality!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith real-life stories, wit, and a healthy dose of tough love, Mulchandani shares the lessons she's learned as a corporate-leader-turned-serial-entrepreneur, business strategy expert and startup mentor, to help you navigate the ups and downs of entrepreneurship.\u003c\/p\u003e\u003cp\u003eStart Right is not your typical business book. It's a no-BS guide that cuts through the hype and gets straight to the point. You'll learn how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePick the right ideas and test them\u003c\/strong\u003e before starting your new business venture\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePrepare yourself and your mindset \u003c\/strong\u003efor the entrepreneurial journey\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDesign a fool-proof strategy \u003c\/strong\u003ethat attracts your ideal customers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreate a successful, profitable business \u003c\/strong\u003eto last you for years to come\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eWith 40 step-by-step exercises and real-world examples, you'll have everything you need to start and grow a successful business.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eStart Right is more than just a practical guide. Mulchandani also shares her personal journey as an entrepreneur, including her triumphs and failures, and the lessons she's learned along the way. She also puts a spotlight on stories from other entrepreneurs she has had the pleasure of coaching and mentoring. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eThis book is guaranteed to become your guide and best friend on your business journey, one that you will keep coming back to for many years!\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Jumpstart Studio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780645911602\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 178\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.59lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.41d","brand":"Sangeeta Mulchandani","offers":[{"title":"Default Title","offer_id":43732963623093,"sku":"9780645911602","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ca3765c5-08d8-440c-9d4f-3c111cd519cb.jpg?v=1710256124","url":"https:\/\/pastforward.org\/products\/start-right-how-to-pick-a-winning-business-idea-and-make-it-successful-9780645911602","provider":"Past Forward","version":"1.0","type":"link"}