{"product_id":"stand-out-the-secrets-of-branding-for-a-new-generation-9781637421239","title":"Stand Out!!: The Secrets of Branding for A New Generation","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eStand Out!!\u003c\/i\u003e uncovers the secrets of brand success and explores less travelled paths in the world of branding.\u003cb\u003e\u003c\/b\u003e\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThis book: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003euncovers the secrets of brand success\u003c\/li\u003e\n\u003cli\u003eintroduces 'Generation B' - \u003ci\u003etoday's generation of brand natives\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003echallenges current paradigms\u003c\/li\u003e\n\u003cli\u003ereveals the roots and rationale of \u003ci\u003efinancial brand valuation\u003c\/i\u003e\n\u003c\/li\u003e\n\u003cli\u003epresents a range of popular valuation methods and approaches\u003c\/li\u003e\n\u003cli\u003eexplains the conditions for \u003ci\u003ebrand value growth\u003c\/i\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eThe forces that challenge brand strategy planning today are discussed in the context of our new world order of diversifying media platforms and integrated, synchronized, personalized communication. In light of this, \u003ci\u003eStand Out!!\u003c\/i\u003e makes the case for \u003ci\u003eongoing brand stewardship\u003c\/i\u003e in the life of an organization and concludes with a focus on \u003ci\u003ebrand leadership\u003c\/i\u003e and \u003cb\u003ethe key principles, truths and challenges\u003c\/b\u003e that influence brand success.\u003c\/p\u003e\u003cp\u003eThis book is a key reference text for anyone interested in brand development, leadership, innovation, and sustainable business growth. Reader understanding is enhanced by: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003esupporting tables\u003c\/li\u003e\n\u003cli\u003eillustrative charts\u003c\/li\u003e\n\u003cli\u003ecase examples\u003c\/li\u003e\n\u003cli\u003eexpert tips\u003c\/li\u003e\n\u003cli\u003ereal-life experiences\u003c\/li\u003e\n\u003cli\u003epull-out quotes\u003c\/li\u003e\n\u003cli\u003e\"word wizard\" brand glossaries\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eStand Out!!\u003c\/i\u003e is an invaluable resource for the business masses - for any business owner, executive, student or branding practitioner seeking to be apprised of the latest learnings, insights and innovations in professional brand thinking and practice.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/04\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637421239\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 166\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"Brian McGurk","offers":[{"title":"Default Title","offer_id":42021883969717,"sku":"9781637421239","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7faec510-9bfd-4ea9-8eb4-7997b1742bd1.jpg?v=1649300830","url":"https:\/\/pastforward.org\/products\/stand-out-the-secrets-of-branding-for-a-new-generation-9781637421239","provider":"Past Forward","version":"1.0","type":"link"}