{"product_id":"stand-out-building-brilliant-brands-for-the-world-we-live-in-9781951527525","title":"Stand Out!: Building Brilliant Brands For The World We Live In","description":"\u003cb\u003e\u003ci\u003eStand Out \u003c\/i\u003e is a book about branding and its evolution, practice, and power in today's digital age.\u003c\/b\u003e\u003cp\u003eIt presents the \"why-do\" and the \"how-to\" along with a passionate philosophy on transforming business through brand-centered change. It spells out a sequential, easily understandable, proven brand-building process and is a key reference text for anyone in¬terested in brand development, leadership, innovation, and sustainable business growth. Reader understanding and enjoyment are enhanced by ample presentation of supporting tables, charts, case examples, expert tips, real-life experiences and pull-out quotes, as well as a helpful \"word wizard\" glossary at the end of each chapter explaining business terms and expressions used.\u003c\/p\u003e\u003cp\u003eThis book democratizes branding: It makes branding-its history, theory, and practice-easily accessible and actionable. Stand Out  replaces the mystique of brand strategy with the magic of brand transfor¬mation....it makes it exciting and fun and puts that power directly into the hands of the business masses. It is a practical handbook for getting started with branding or for strengthening an existing brand management system. It gives the reader the confidence, permission, and skills to get branding now \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/23\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781951527525\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.35d","brand":"Brian McGurk","offers":[{"title":"Default Title","offer_id":38400093388981,"sku":"9781951527525","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e7700f13-2fc7-49f0-b735-85be9733f3e4.jpg?v=1612161974","url":"https:\/\/pastforward.org\/products\/stand-out-building-brilliant-brands-for-the-world-we-live-in-9781951527525","provider":"Past Forward","version":"1.0","type":"link"}