{"product_id":"sports-entrepreneurship-beyond-the-big-leagues-9780231196109","title":"Sports Entrepreneurship: Beyond the Big Leagues","description":"\u003cp\u003eThe business side of sports isn't just the established terrain of NFL, NBA, and MLB teams and their billionaire owners. Entrepreneurs are launching dynamic new businesses that are transforming the broader sports landscape. What are the up-and-coming opportunities and high-growth areas for start-ups today? \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book is for anyone who dreams of starting a sports business. Christopher Mumford explores the state of the game in data analytics, sports betting, eSports, youth sports, fitness, and the fan experience. He surveys the key players in each sector, identifying possibilities and constraints for new entrants. Interviews with figures such as the creator of a \"Bloomberg platform for soccer,\" a professional sports bettor, and the founder of a fantasy-sports-focused analytics company add vital insight. Mumford also shares the stories of his own sports start-ups and offers advice based on these experiences. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSports Entrepreneurship \u003c\/i\u003edetails practical step-by-step methods for turning an idea into an enterprise. Mumford guides readers through an actionable framework: map out interests and goals, recognize opportunities, get feedback from users, and accelerate growth. Written for a broad audience, from practitioners seeking to jump-start their next big idea to students in sports management and entrepreneurship, this book is an indispensable guide to new opportunities in the sports industry.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Columbia Business School Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/26\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780231196109\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 216","brand":"Christopher Mumford","offers":[{"title":"Default Title","offer_id":43067604992181,"sku":"9780231196109","price":21.21,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_731ab4ee-efa1-44ae-ad0f-f595f479db1f.jpg?v=1690861235","url":"https:\/\/pastforward.org\/products\/sports-entrepreneurship-beyond-the-big-leagues-9780231196109","provider":"Past Forward","version":"1.0","type":"link"}