{"product_id":"spiritugraphics-the-influence-of-faith-on-consumption-and-why-it-matters-to-your-brand-9781637630914","title":"Spiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand","description":"\u003cb\u003eIn \u003ci\u003eSpiritugraphics\u003c\/i\u003e, authors Brad Benbow and Phil Daniels explore, through research and case studies on some of the top brands and companies, the question of whether or not faith influences consumption and to what extent it influences our day-to-day purchasing decisions with the goal of helping companies reach this deeply connected segment of the marketplace. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eDoes a person's faith affect what they buy and don't buy? What about where they make their purchases? Are consumers shopping differently today versus three to five years ago? These and other key questions were posed to women of all age groups in a national behavioral study executed by America's Research Group between December 2020 and January 2021. \u003cp\u003e\u003c\/p\u003eIn Brad Benbow and Phil Daniels' groundbreaking book, \u003ci\u003eSpiritugraphics: The Influence of Faith on Consumption and Why It Matters to Your Brand\u003c\/i\u003e, you will discover keen insights into topics important to marketers like: \u003cp\u003e\u003c\/p\u003eHow much does \"Made in America\" affect shoppers of faith? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eIn spite of current culture change, political correctness and consequences of expressing diverse thought, 42.4% of female Christians in the US say that \"American-made\" is very important.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eDoes \"holiday\" vs. \"Christmas\" really matter to people of faith? \u003cp\u003e\u003c\/p\u003e\u003ci\u003eAccording to the research, 60% stated that any retailer promoting \"Christmas\" rather than \"Holiday\" (or other references) had a significant advantage with them compared to their competitors.\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003eMarketers and brand managers have long operated under the framework of demographics, psychographics, and sociographics. Authors Benbow and Daniels present a new set of data points to be considered: Spiritugraphics. Ultimately the book provides ten key \"Spiritugraphics\" that you and your company\/brand should pay close attention to if you want to reach this highly engaged and deeply connected segment of the marketplace.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Worth Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/16\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637630914\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256","brand":"Brad Benbow, Phil Daniels","offers":[{"title":"Default Title","offer_id":42268636119221,"sku":"9781637630914","price":21.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f8ccbb8d-e905-4caa-84e0-efb94ab68334.jpg?v=1657033505","url":"https:\/\/pastforward.org\/products\/spiritugraphics-the-influence-of-faith-on-consumption-and-why-it-matters-to-your-brand-9781637630914","provider":"Past Forward","version":"1.0","type":"link"}