{"product_id":"spin-politics-and-marketing-in-a-divided-age-9781487005443","title":"Spin: Politics and Marketing in a Divided Age","description":"\u003cp\u003e\u003cstrong\u003eA finalist for the National Business Book Award, marketing strategist and political analyst Clive Veroni's \u003cem\u003eSpin\u003c\/em\u003e has been updated with a new introduction reflecting on the current era of Brexit and Trump.\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003eAided by masses of data, sophisticated computer modelling, and smart manipulation of social media, political strategists are reshaping the way voters think. And act. Clive Veroni analyzes the inner workings of campaign organizations to show how they build and motivate teams, and how they approach strategic and future planning. And those strategies being used to influence our choices at the ballot box will soon be used to influence our choices in the grocery store.\u003cbr\u003e\u003cbr\u003e\u003cem\u003eSpin\u003c\/em\u003e focuses on the well-known characters from the worlds of politics and marketing to reveal how all of us will be affected by the surprising new ways in which companies and politicians will try to persuade us to vote for their brands.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e House of Anansi Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/07\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781487005443\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.40w x 0.80d","brand":"Clive Veroni","offers":[{"title":"Default Title","offer_id":36653365428380,"sku":"9781487005443","price":16.11,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e9cb3567-f2b0-4a85-8795-ab0517a46569.jpg?v=1603881574","url":"https:\/\/pastforward.org\/products\/spin-politics-and-marketing-in-a-divided-age-9781487005443","provider":"Past Forward","version":"1.0","type":"link"}