{"product_id":"speak-up-now-marketing-in-times-of-climate-crises-9789401486255","title":"Speak Up Now: Marketing in Times of Climate Crises","description":"- Explores the challenges and opportunities for companies that want to contribute to the sustainability of the planet - Offers practical communication models and inspiring case studies To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lannoo Publishers\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/25\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9789401486255\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 200\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.10lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.37h x 6.54w x 0.63d","brand":"Wim Vermeulen","offers":[{"title":"Default Title","offer_id":42769905254581,"sku":"9789401486255","price":38.25,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_00a5d0f3-6598-4616-ba6a-b416577fb23d.jpg?v=1678840385","url":"https:\/\/pastforward.org\/products\/speak-up-now-marketing-in-times-of-climate-crises-9789401486255","provider":"Past Forward","version":"1.0","type":"link"}