{"product_id":"somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-9781639080113","title":"Somewhere Yes: The Search for Belonging in a World Shaped by Branding","description":"\u003cb\u003eIn a unique text most relevant to our times, Brooklyn-based designer and creative director Beat Kaspar Baudenbacher dives into the pros and cons of a social structure driven by branding. \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e​A complex and visually provocative foray into the way we become our environment--from our products to our politics--\u003ci\u003eSomewhere Yes \u003c\/i\u003etakes us on a journey designed to make us question the intentionality of our choices, the depth of our kindness, and our very belonging as a species on this planet. \u003cp\u003e\u003c\/p\u003eBranding has the capacity to promote human connection but instead often fosters division and detachment. Yet, it doesn't have to be this way--it has simply evolved into this struggle because we've allowed our individual wants to overcome our collective needs, much like a symbol of beauty might evolve into one of fascism. Baudenbacher provides insightful ways to take apart the identity crisis we have so haphazardly put together, so that we may belong . . . better.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Fast Company Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/12\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781639080113\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 376","brand":"Beat Kaspar Baudenbacher","offers":[{"title":"Default Title","offer_id":42183800455349,"sku":"9781639080113","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_b54240ae-d518-458d-8c18-9a5b9bed62bb.jpg?v=1654570984","url":"https:\/\/pastforward.org\/products\/somewhere-yes-the-search-for-belonging-in-a-world-shaped-by-branding-9781639080113","provider":"Past Forward","version":"1.0","type":"link"}