{"product_id":"soda-politics-taking-on-big-soda-and-winning-9780190263430","title":"Soda Politics: Taking on Big Soda (and Winning)","description":"Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers--principally Coca-Cola and PepsiCo--into a multibillion-dollar industry with global recognition, distribution, and political power.\u003cbr\u003eBilled as refreshing, tasty, crisp, and the real thing, sodas also happen to be so well established to contribute to poor dental hygiene, higher calorie intake, obesity, and type-2 diabetes that the first line of defense against any of these conditions is to simply stop drinking them.\u003cbr\u003eHabitually drinking large volumes of soda not only harms individual health, but also burdens societies with runaway healthcare costs. \u003cp\u003e\u003c\/p\u003eSo how did products containing absurdly inexpensive ingredients become multibillion dollar industries and international brand icons, while also having a devastating impact on public health? \u003cp\u003e\u003c\/p\u003eIn \u003cem\u003eSoda Politics\u003c\/em\u003e, the 2016 James Beard Award for Writing \u0026amp; Literature Winner, Dr. Marion Nestle answers this question by detailing all of the ways that the soft drink industry works overtime to make drinking soda as common and accepted as drinking water, for adults and children. Dr. Nestle, a\u003cbr\u003erenowned food and nutrition policy expert and public health advocate, shows how sodas are principally miracles of advertising; Coca-Cola and PepsiCo spend billions of dollars each year to promote their sale to children, minorities, and low-income populations, in developing as well as industrialized\u003cbr\u003enations. And once they have stimulated that demand, they leave no stone unturned to protect profits. That includes lobbying to prevent any measures that would discourage soda sales, strategically donating money to health organizations and researchers who can make the science about sodas appear\u003cbr\u003econfusing, and engaging in Corporate Social Responsibility (CSR) activities to create goodwill and silence critics. Soda Politics follows the money trail wherever it leads, revealing how hard Big Soda works to sell as much of their products as possible to an increasingly obese world. \u003cp\u003e\u003c\/p\u003eBut \u003cem\u003eSoda Politics\u003c\/em\u003e does more than just diagnose a problem--it encourages readers to help find solutions. From Berkeley to Mexico City and beyond, advocates are successfully countering the relentless marketing, promotion, and political protection of sugary drinks. And their actions are having an\u003cbr\u003eimpact--for all of the hardball and softball tactics the soft drink industry employs to maintain the status quo, soda consumption has been flat or falling for years. Health advocacy campaigns are now the single greatest threat to soda companies' profits. \u003cem\u003eSoda Politics\u003c\/em\u003e provides readers with the tools\u003cbr\u003ethey need to keep up pressure on Big Soda in order to build healthier and more sustainable food systems.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Oxford University Press, USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/01\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780190263430\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 528\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.10w x 1.80d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 07\/15\/2015\u003cbr\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 08\/01\/2015 pg. 119\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 11\/22\/2015 pg. 15\u003cbr\u003e\u003ci\u003eNew York Times Book Review\u003c\/i\u003e 11\/29\/2015 pg. 22\u003cbr\u003e","brand":"Marion Nestle","offers":[{"title":"Default Title","offer_id":41635389964469,"sku":"9780190263430","price":29.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_581aeca3-688c-4e99-8712-b50529275550.jpg?v=1645500844","url":"https:\/\/pastforward.org\/products\/soda-politics-taking-on-big-soda-and-winning-9780190263430","provider":"Past Forward","version":"1.0","type":"link"}