{"product_id":"social-media-marketing-marketing-panacea-or-the-emperors-new-digital-clothes-9781631577642","title":"Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?","description":"This book challenges the popular belief that social media marketing is not only a fundamental aspect of contemporary marketing - but is essential for its success. Covering all of the key aspects of social media marketing, the author acknowledges - indeed, argues - that some aspects of social media marketing are right for some organizations, brands and products. This book will appeal to all those who are studying, practicing - or considering practicing - social media marketing. Also, as social media marketing is now considered to be an integral element of digital marketing, and digital marketing intrinsic to contemporary marketing - then the book will be relevant to anyone studying or practising marketing per se.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/21\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781631577642\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 173\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.56lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.40d","brand":"Alan Charlesworth","offers":[{"title":"Default Title","offer_id":38018203779253,"sku":"9781631577642","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_2858953e-0192-407b-9206-8f7beaf8fcc4.jpg?v=1609168793","url":"https:\/\/pastforward.org\/products\/social-media-marketing-marketing-panacea-or-the-emperors-new-digital-clothes-9781631577642","provider":"Past Forward","version":"1.0","type":"link"}