{"product_id":"social-media-for-fashion-marketing-storytelling-in-a-digital-world-9781474233323","title":"Social Media for Fashion Marketing: Storytelling in a Digital World","description":"\u003cp\u003e\u003ci\u003eSocial Media for Fashion Marketing\u003c\/i\u003e enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThis book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to better understand a brand's target audience, determine new digital strategies for growth and to create effective new media tools. \u003cp\u003e\u003c\/p\u003eReaders gain valuable insights through a range of digital marketing case studies and chapter exercises that focus on critical thinking and practical applications. The title also features an impressive wealth of interviews with key industry practitioners, including Daniel Plenge (Marc Jacobs), Aliza Licht (Donna Karan International), Alistair Allan (Burberry), Laura West (Nike) and Andrea Port (Kenneth Cole).\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bloomsbury Visual Arts\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/23\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781474233323\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.50h x 8.20w x 0.80d","brand":"Wendy K. Bendoni","offers":[{"title":"Default Title","offer_id":43624059633845,"sku":"9781474233323","price":49.26,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a4c6a39f-a9dd-44bb-8022-3e9c459d98fa.jpg?v=1707799468","url":"https:\/\/pastforward.org\/products\/social-media-for-fashion-marketing-storytelling-in-a-digital-world-9781474233323","provider":"Past Forward","version":"1.0","type":"link"}