{"product_id":"social-ecommerce-increasing-sales-and-extending-brand-reach-9781449366360","title":"Social Ecommerce: Increasing Sales and Extending Brand Reach","description":"\u003cp\u003eWant to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can't control the conversations, you can influence them. This book will teach you how.\u003c\/p\u003e\u003cp\u003eIf mismanaged, social media can create more noise than signal. It can be a time and energy suck--for you and your audience. Or worse still, it can become an echo chamber for negative PR.\u003c\/p\u003e\u003cp\u003eIf done well, guerrilla social media marketing can help you persuade, command attention, establish dialogue, differentiate yourself, capture new markets, and outmaneuver the competition--all on a shoestring budget. Whether you're selling digital goods and services, physical goods, or local services, this book has the answers.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eStrategize and optimize your social presence in ways you didn't know were possible\u003c\/li\u003e\n\u003cli\u003eDrive more clicks and sales with better-performing Facebook ads\u003c\/li\u003e\n\u003cli\u003eDevelop remarkable content with viral potential\u003c\/li\u003e\n\u003cli\u003eManage your online reputation, instead of letting it manage you\u003c\/li\u003e\n\u003cli\u003eIntegrate social media into your SEO strategy, and vice versa\u003c\/li\u003e\n\u003cli\u003eLeverage online influencers to promote your brand, and become an influencer yourself\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781449366360\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 310\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.14lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.30h x 6.94w x 0.45d","brand":"Stephan Spencer, Jimmy Harding, Jennifer Sheahan","offers":[{"title":"Default Title","offer_id":42607883059381,"sku":"9781449366360","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_44d17972-c1e3-4e1d-b431-954ed62fedf4.jpg?v=1674573655","url":"https:\/\/pastforward.org\/products\/social-ecommerce-increasing-sales-and-extending-brand-reach-9781449366360","provider":"Past Forward","version":"1.0","type":"link"}