{"product_id":"snake-oil-genuine-marketing-in-an-age-of-cure-alls-9781631958311","title":"Snake Oil: Genuine Marketing in an Age of Cure-Alls","description":"\u003cb\u003eHas the evolution of digital marketing placed businesses at the mercy of software companies? Or is there a path forward for businesses who want to regain their independence and create great marketing again?\u003c\/b\u003eDigital marketing has been around for over twenty years, yet businesses today are more baffled, bloodied, and battle-scarred than ever. In \u003ci\u003eSnake Oil, \u003c\/i\u003e marketing scientist Dan Russell offers an entertaining and enlightening joyride back down the hockey stick of digital marketing's growth over the past two decades. Russell takes readers through the deserts of the Western frontier, flying over a budding Silicon Valley and visiting Einstein's study in order to discover the secrets to becoming a marketing scientist. With the knowledge contained in \u003ci\u003eSnake Oil\u003c\/i\u003e, entrepreneurs and business owners will be able to navigate the murky waters of digital marketing, squeeze more profit from their sales funnels, focus on projects that are verifiably important, and build a highly-scalable marketing operating system inside their business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Morgan James Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/23\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781631958311\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.80lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.90h x 5.90w x 0.70d","brand":"Dan Russell","offers":[{"title":"Default Title","offer_id":42314629349557,"sku":"9781631958311","price":16.11,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_d91d7ca7-b7bc-448a-97e6-c81c4b40539d.jpg?v=1659411789","url":"https:\/\/pastforward.org\/products\/snake-oil-genuine-marketing-in-an-age-of-cure-alls-9781631958311","provider":"Past Forward","version":"1.0","type":"link"}