{"product_id":"small-data-the-tiny-clues-that-uncover-huge-trends-9781250118011","title":"Small Data: The Tiny Clues That Uncover Huge Trends","description":"\u003cp\u003eHired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends three hundred nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. Lindstrom connects the dots in this globe-trotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eSmall Data\u003c\/i\u003e combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands, and along the way, reveals surprising and counterintuitive truths about what connects us all as humans.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Picador USA\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/14\/2017\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781250118011\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.20h x 5.40w x 0.80d","brand":"Martin Lindstrom","offers":[{"title":"Default Title","offer_id":43972034527413,"sku":"9781250118011","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_c65dac3c-3b63-4027-872e-040ecde58f99.jpg?v=1713281364","url":"https:\/\/pastforward.org\/products\/small-data-the-tiny-clues-that-uncover-huge-trends-9781250118011","provider":"Past Forward","version":"1.0","type":"link"}