{"product_id":"small-business-big-success-proven-strategies-to-beat-the-odds-and-grow-a-great-business-9781632652133","title":"Small Business, Big Success: Proven Strategies to Beat the Odds and Grow a Great Business","description":"\u003cb\u003eAn invaluable resource--for those starting a new business to veterans looking for a better way.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003ci\u003eSmall Business, Big Success\u003c\/i\u003e offers unconventional but proven strategies to run a better small business. It also provides a roadmap for owners looking to expand their small businesses by doing more business with Big Business. \u003cp\u003e\u003c\/p\u003e Cynthia's down-in-the-trenches stories, along with those from other small-business CEOs and Big Business experts, show you how to connect with highly sought-after customers and win them over! You'll learn how to: \u003cul\u003e\n\u003cli\u003e Create an organization that is operationally efficient, creative, and entrepreneurial \u003c\/li\u003e\n\u003cli\u003e Raise capital and find partnerships \u003c\/li\u003e\n\u003cli\u003e Find your company's voice \u003c\/li\u003e\n\u003cli\u003e Attract and win contracts from much larger companies \u003c\/li\u003e\n\u003cli\u003e Serve complex, global companies by forging strong relationships \u003c\/li\u003e\n\u003c\/ul\u003e And most importantly how to find and nurture your customers. Critical decisions and points in the life cycle of a business are discussed: from start-up issues to growing the business, human resource concerns to strategic planning--not to mention how to attract business from larger companies. The use of real stories, along with stories of other small businesses, are included to illustrate the strategies and make them come alive.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Career Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/06\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781632652133\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224","brand":"Cynthia Kay","offers":[{"title":"Default Title","offer_id":43733093023925,"sku":"9781632652133","price":16.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_6767ba63-e832-42d8-97d7-0fb2e06f2492.jpg?v=1710258462","url":"https:\/\/pastforward.org\/products\/small-business-big-success-proven-strategies-to-beat-the-odds-and-grow-a-great-business-9781632652133","provider":"Past Forward","version":"1.0","type":"link"}