{"product_id":"shop-different-how-retail-revealed-apples-genius-9780063456952","title":"Shop Different: How Retail Revealed Apple's Genius","description":"\u003cp\u003e\u003cb\u003eThe store you know. The story you don't.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWhen Steve Jobs hired Ron Johnson to create the Apple Store in 2000, con­ventional wisdom said that the inter­net would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eShop Different\u003c\/i\u003e, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in some­thing as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success--and what can follow.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eShop Different \u003c\/i\u003eis not a traditional business book. It is an insider account of one of the most important retail successes of our time, a guide for anyone trying to lead through technological change, and, in the age of artificial intelligence, a profound reminder of what it means to be human.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/22\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780063456952\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320","brand":"Ron Johnson,Zander Nethercutt","offers":[{"title":"Default Title","offer_id":52873305030837,"sku":"9780063456952","price":27.2,"currency_code":"USD","in_stock":false}],"url":"https:\/\/pastforward.org\/products\/shop-different-how-retail-revealed-apples-genius-9780063456952","provider":"Past Forward","version":"1.0","type":"link"}