{"product_id":"selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","title":"Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud","description":"\u003cp\u003e\u003cb\u003eDon't let anyone tell you that you have to choose \u003c\/b\u003e\u003cb\u003ebetween making money and making a difference. \u003c\/b\u003e \u003c\/p\u003e \u003cp\u003e\u003ci\u003eSelling \u003c\/i\u003e\u003ci\u003eWith Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud, 2nd Edition\u003c\/i\u003e is an update of the acclaimed book that changed the game in sales. Using real-world data, compelling stories and psychological research, \u003ci\u003eSelling With Noble Purpose\u003c\/i\u003e explains why salespeople who genuinely understand how they can make a difference to customers outsell those who only focus on internal targets and quotas. \u003c\/p\u003e \u003cp\u003eSales leadership experts McLeod and Lotardo reveal how a Noble Sales Purpose (NSP) can drive a team to outstanding sales numbers. Whether you're an executive, manager or aspiring sales leader, you'll discover how to find your own Noble Sales Purpose and create a sales force of True Believers. This new edition covers: \u003c\/p\u003e \u003cul\u003e How firms overcome ferocious competition and how you can do the same  Why sales organizations with a clear NSP outperform traditional sales teams  How to avoid the trap of behaving like a transactional salesperson  Why well-intended leaders often unknowingly erode purpose and differentiation  How to use your NSP to increase customer engagement  Why an NSP gives you clarity during times of uncertainty  \u003c\/ul\u003e In an era where organizations often believe that money is the primary way to motivate salespeople, Selling with Noble Purpose offers and exciting and sustainable alternative. \u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119700883\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.20w x 1.10d","brand":"Lisa Earle McLeod","offers":[{"title":"Default Title","offer_id":36648282587292,"sku":"9781119700883","price":24.65,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_7f52ddac-2bb7-4255-9de3-21858a8dca7c.jpg?v=1603869649","url":"https:\/\/pastforward.org\/products\/selling-with-noble-purpose-how-to-drive-revenue-and-do-work-that-makes-you-proud-9781119700883","provider":"Past Forward","version":"1.0","type":"link"}