{"product_id":"selling-war-a-critical-look-at-the-militarys-pr-machine-9781612347721","title":"Selling War: A Critical Look at the Military's PR Machine","description":"In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush's famous PR stunt in which an aircraft carrier displayed the banner \"Mission Accomplished,\" the dynamics of the war shifted. \u003ci\u003eSelling War\u003c\/i\u003e recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences--that is, the Western media--by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to \"Put an Iraqi face on everything.\" In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. \u003cp\u003e\u003c\/p\u003e \u003cbr\u003e Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military's PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, \u003ci\u003eSelling War\u003c\/i\u003e provides a critical review of the outdated communication strategies executed in Iraq. Alvarez's candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Potomac Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/01\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781612347721\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 384\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.57lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.27h x 6.44w x 1.30d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eKirkus Reviews\u003c\/i\u003e 01\/15\/2016\u003cbr\u003e\u003ci\u003eForeword\u003c\/i\u003e 02\/29\/2016\u003cbr\u003e","brand":"Steven J. Alvarez","offers":[{"title":"Default Title","offer_id":43205069013173,"sku":"9781612347721","price":29.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a3e6ff64-afdf-49b3-9689-7660f5c09705.jpg?v=1698128324","url":"https:\/\/pastforward.org\/products\/selling-war-a-critical-look-at-the-militarys-pr-machine-9781612347721","provider":"Past Forward","version":"1.0","type":"link"}