{"product_id":"selling-the-invisible-a-field-guide-to-modern-marketing-9780446672313","title":"Selling the Invisible: A Field Guide to Modern Marketing","description":"\u003cstrong\u003eSELLING THE INVISIBLE\u003c\/strong\u003e is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. \u003cstrong\u003eSELLING THE INVISIBLE \u003c\/strong\u003ecovers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: \u003cp\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003eGreatness May Get You Nowhere \u003c\/li\u003e\n\u003cli\u003eFocus Groups Don'ts \u003c\/li\u003e\n\u003cli\u003eThe More You Say, the Less People Hear \u0026amp; \u003c\/li\u003e\n\u003cli\u003eSeeing the Forest Around the Falling Trees.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Grand Central Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/20\/2012\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780446672313\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 247\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.45lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.40h x 5.00w x 0.80d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 12\/01\/2015 pg. 54\u003cbr\u003e","brand":"Harry Beckwith","offers":[{"title":"Default Title","offer_id":36637283287196,"sku":"9780446672313","price":16.14,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_dae3f1de-85c8-4f9c-88a6-7fd70204a1a6.jpg?v=1603844419","url":"https:\/\/pastforward.org\/products\/selling-the-invisible-a-field-guide-to-modern-marketing-9780446672313","provider":"Past Forward","version":"1.0","type":"link"}