{"product_id":"secrets-of-sand-hill-road-venture-capital-and-how-to-get-it-9780593083581","title":"Secrets of Sand Hill Road: Venture Capital and How to Get It","description":"\u003cb\u003eWhat are venture capitalists saying about your startup behind closed doors? And what can you do to influence that conversation?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIf Silicon Valley is the greatest wealth-generating machine in the world, Sand Hill Road is its humming engine. That's where you'll find the biggest names in venture capital, including famed VC firm Andreessen Horowitz, where lawyer-turned-entrepreneur-turned-VC Scott Kupor serves as managing partner. \u003cp\u003e\u003c\/p\u003eWhether you're trying to get a new company off the ground or scale an existing business to the next level, you need to understand how VCs think. In \u003ci\u003eSecrets of Sand Hill Road\u003c\/i\u003e, Kupor explains exactly how VCs decide where and how much to invest, and how entrepreneurs can get the best possible deal and make the most of their relationships with VCs. Kupor explains, for instance: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e*\u003c\/b\u003e Why most VCs typically invest in only one startup in a given business category.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e Why the skill you need most when raising venture capital is the ability to tell a compelling story.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e How to handle a \"down round,\" when startups have to raise funds at a lower valuation than in the previous round.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e What to do when VCs get too entangled in the day-to-day operations of the business.\u003cbr\u003e \u003cb\u003e*\u003c\/b\u003e Why you need to build relationships with potential acquirers long before you decide to sell. \u003cp\u003e\u003c\/p\u003eFilled with Kupor's firsthand experiences, insider advice, and practical takeaways, \u003ci\u003eSecrets of Sand Hill Road\u003c\/i\u003e is the guide every entrepreneur needs to turn their startup into the next unicorn.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Portfolio\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/04\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780593083581\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.10w x 1.30d","brand":"Scott Kupor","offers":[{"title":"Default Title","offer_id":36639100567708,"sku":"9780593083581","price":31.45,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_ef2e8fc2-5d0e-4ac1-9d88-24f4d4982714.jpg?v=1603848986","url":"https:\/\/pastforward.org\/products\/secrets-of-sand-hill-road-venture-capital-and-how-to-get-it-9780593083581","provider":"Past Forward","version":"1.0","type":"link"}