{"product_id":"secret-service-marketing-the-underground-guide-to-modern-marketing-for-small-skill-or-service-businesses-9780645068306","title":"Secret Service Marketing: The Underground Guide to Modern Marketing for Small Skill-or-Service Businesses","description":"\u003cp\u003e\u003cstrong\u003eJUST RELEASED: A Groundbreaking Series for Small Skill-and-Service Businesses\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eComprising a substantial portion of the global business population, small skill-or-service businesses \u003cstrong\u003e(SSBs)\u003c\/strong\u003e are vital to our economy but go largely unsupported. Due to a lack of SSB-specific education, investment and expertise, the millions of individuals who own an SSB can find themselves frustrated and floundering with nowhere to turn... until now. \u003c\/p\u003e\u003cp\u003eDeveloped over a decade, \u003cstrong\u003e\u003cem\u003eThe Secret Service Business Series\u003c\/em\u003e\u003c\/strong\u003e reveals the intel required to build a strong skill-or-service business in a post-pandemic, screen-centric world. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eSecret Service Marketing\u003c\/em\u003e\u003c\/strong\u003e, the first book in the series, is a game-changing guide to SSB-specific marketing, business modeling and mindset management. Ideal for frustrated or flailing business owners, and the service providers striving to support them, this book combines expert insights with practical instructions to generate maximum impact and lasting change on a tight budget.\u003c\/p\u003e\u003cp\u003eIn this book, you'll discover: \u003c\/p\u003e\u003col\u003eStep-by-step 'Recovery Missions' to get a struggling business back on trackTools and tactics to gain clarity, confidence and resilienceThe 8 essentials of a viable business model (and how to define or refine them for your skill-or-service business)Tried-and-tested marketing strategies specific to SSBsHow to boost results without draining your bank balance, and much more.\u003c\/ol\u003e\u003cp\u003e\u003cstrong\u003eWith this book and its sister guides, \u003cem\u003eThe Secret Service Website Formula\u003c\/em\u003e and \u003cem\u003eThe Modern Marketing Arsenal\u003c\/em\u003e, you'll have the intel to avoid the pitfalls of mainstream marketing and reach the holy grail of SSB ownership... the power to make money and make a difference. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Secret Service Business\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/02\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780645068306\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 382\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.91lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.00h x 5.00w x 0.85d","brand":"Laura de Lacy","offers":[{"title":"Default Title","offer_id":44752291332277,"sku":"9780645068306","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_99a78171-d589-4285-aaed-b317ceef451a.jpg?v=1730214675","url":"https:\/\/pastforward.org\/products\/secret-service-marketing-the-underground-guide-to-modern-marketing-for-small-skill-or-service-businesses-9780645068306","provider":"Past Forward","version":"1.0","type":"link"}