{"product_id":"secret-formulas-of-the-wizard-of-ads-9781885167392","title":"Secret Formulas of the Wizard of Ads","description":"\u003cp\u003e\u003cb\u003ePeople love this straight-talking ad-man from Texas and his powerful stories that shed light on advertising, marketing and success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn 100 chapters full of wit, wisdom, and uncommon good sense, \u003cem\u003eSecret Formulas\u003c\/em\u003e conjures up more of the Wizard's provocative observations on advertising, business, and life that wong \u003cem\u003eThe Wizard of Ads\u003c\/em\u003e last year's Business Book of the Year award -- on this time, the book, has nuts, bolts, and even more bite!\u003c\/p\u003e\u003cp\u003eThe Wizards's secret formulas will show: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to find a champion to sell your ideas\u003c\/li\u003e\n\u003cli\u003eWhy targeting your market can be a big mistake\u003c\/li\u003e\n\u003cli\u003eWhy bankers think backwards\u003c\/li\u003e\n\u003cli\u003eWhy being out of style can be profitable\u003c\/li\u003e\n\u003cli\u003eHow to write miraculous ads\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Bard Press (TX)\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/10\/1999\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781885167392\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 224\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.84h x 7.09w x 0.87d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eForeword\u003c\/i\u003e 09\/01\/1999 pg. 49\u003cbr\u003e\u003ci\u003eBeyond the Cover Author Interv\u003c\/i\u003e 10\/01\/1999 pg. 22\u003cbr\u003e","brand":"Roy H. Williams","offers":[{"title":"Default Title","offer_id":41132850675893,"sku":"9781885167392","price":14.41,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_f71009fb-cc17-4b05-8f9e-1c700e9158fe.jpg?v=1632833627","url":"https:\/\/pastforward.org\/products\/secret-formulas-of-the-wizard-of-ads-9781885167392","provider":"Past Forward","version":"1.0","type":"link"}