{"product_id":"seamless-successful-b2b-marketing-selling-and-account-management-9781637424773","title":"Seamless: Successful B2B Marketing, Selling, and Account Management","description":"\u003cp\u003e\u003cb\u003eA unique guidebook to B2B marketing and sales for practicing and aspiring managers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eSEAMLESS: Successful B2B Marketing, Selling, and Account Management\u003c\/i\u003e, the authors and \u003cb\u003e20 successful businesspeople share their practical experience\u003c\/b\u003e and the valuable lessons they learned at the sharp end of \u003cb\u003ebranding, selling and marketing\u003c\/b\u003e.\u003c\/p\u003e\u003cp\u003eThis unique guide has expert opinion, academic theory, research, and practical advice, summarized with explanatory graphics and \"Dos and Don'ts\" lists throughout. Essential for students of business and the managers of any size or type of firm, it will educate and guide you through the marketing, sales and account management process to business success.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eConcise yet comprehensive, \u003ci\u003eSEAMLESS\u003c\/i\u003e delivers immediate benefit to aspiring and practicing managers.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/26\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637424773\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.76lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.54d","brand":"Peter D. Bayley","offers":[{"title":"Default Title","offer_id":43075524788405,"sku":"9781637424773","price":32.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5b2dd79b-6ff2-48aa-9055-e6fcb2fc69e6.jpg?v=1691468022","url":"https:\/\/pastforward.org\/products\/seamless-successful-b2b-marketing-selling-and-account-management-9781637424773","provider":"Past Forward","version":"1.0","type":"link"}