{"product_id":"scientific-advertising-9798890969682","title":"Scientific Advertising","description":"\u003cp\u003e\u003cstrong\u003e\"Scientific Advertising\"\u003c\/strong\u003e by Claude C. Hopkins, first published in 1923, is a foundational text in the field of modern advertising. Hopkins, a pioneer of direct-response advertising, presents a methodical, results-driven approach to creating and evaluating advertisements. The book emphasizes the importance of understanding human behavior and using data to craft compelling campaigns.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Lushena Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/27\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9798890969682\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 92\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.26lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.25d","brand":"Claude Hopkins","offers":[{"title":"Default Title","offer_id":45150691852469,"sku":"9798890969682","price":11.86,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_ba15ca42-05e4-43ad-9cde-2aa7eae2fb1d.jpg?v=1741104965","url":"https:\/\/pastforward.org\/products\/scientific-advertising-9798890969682","provider":"Past Forward","version":"1.0","type":"link"}