{"product_id":"running-lean-iterate-from-plan-a-to-a-plan-that-works-9781098108779","title":"Running Lean: Iterate from Plan A to a Plan That Works","description":"\u003cp\u003eWe're building more products today than ever before, but most of them fail--not because we can't complete what we want to build but because we waste time, money, and effort building the wrong product. What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That's the promise of Running Lean.\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn this inspiring book, Ash Maurya takes you through an exacting strategy for achieving product\/market fit for your fledgling venture. You'll learn ideas and concepts from several innovative methodologies, including the Lean Startup, business model design, design thinking, and Jobs-to-be-Done. This new edition introduces the continuous innovation framework and follows one entrepreneur's journey from initial vision to a business model that works. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cli\u003eDeconstruct your idea using a one-page Lean Canvas\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eStress-test your idea for desirability, viability, and feasibility\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eDefine key milestones charted on a traction roadmap \u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximize your team's efforts for speed, learning, and focus\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003ePrioritize the right actions at the right time\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eLearn how to conduct effective customer interviews\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eEngage your customers throughout the development cycle\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eContinually test your product with smaller, faster iterations\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003eFind a repeatable and scalable business model\u003cp\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e O'Reilly Media\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/12\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781098108779\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Ash Maurya","offers":[{"title":"Default Title","offer_id":41614460125365,"sku":"9781098108779","price":39.09,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_e8e39bb7-5b8a-42b3-8127-4c01b2b69128.jpg?v=1644901314","url":"https:\/\/pastforward.org\/products\/running-lean-iterate-from-plan-a-to-a-plan-that-works-9781098108779","provider":"Past Forward","version":"1.0","type":"link"}