{"product_id":"risk-roulette-the-surprising-reasons-why-some-businesses-work-and-others-fail-9781398616059","title":"Risk Roulette: The Surprising Reasons Why Some Businesses Work and Others Fail","description":"\u003cp\u003e\u003cb\u003eSuccess requires taking a risk, or two. But have you ever bet the house on a seemingly good idea for it to become a bad business decision? \u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eRisk isn't just about being risky and having a blas? attitude to responsibility. It's about understanding risk more broadly, from the level of risk involved in a decision and how to reduce it, to the difference between short-term and long-term risk. \u003cp\u003e\u003c\/p\u003eBased on fifteen years researching and interviewing leaders from around the world, including Baroness Martha Lane Fox, Andre Lacroix, Ed Smith, Ayrton Senna from Formula 1 and more, journalist \u003cb\u003eGraham Ruddick\u003c\/b\u003e, has found that there's a pivotal trait leaders have when it comes to success: they understand risk. \u003cp\u003e\u003c\/p\u003eJoin icons from the worlds of business, finance, journalism and sports who know how to make risk work for them and push the boundaries so you can elevate your business.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/29\/2024\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781398616059\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Graham Ruddick","offers":[{"title":"Default Title","offer_id":44608340951221,"sku":"9781398616059","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_894695f1-2fa3-4068-8b69-96c7b81ddef8.jpg?v=1725374292","url":"https:\/\/pastforward.org\/products\/risk-roulette-the-surprising-reasons-why-some-businesses-work-and-others-fail-9781398616059","provider":"Past Forward","version":"1.0","type":"link"}