{"product_id":"riding-the-unicorn-the-startup-guide-youll-want-to-read-9781394367689","title":"Riding the Unicorn: The Startup Guide You'll Want to Read","description":"\u003cp\u003e\u003cb\u003eThe Legends are True. The Unicorn is out there.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eThink unicorns -- those billion-dollar startups as rare as their mythical namesakes -- are just Silicon Valley fairytales? Think again. After interviewing some of Australia and New Zealand's innovation rockstars, Wenee Yap and Thomas Derricott have cracked the code on what makes a startup a unicorn. \u003ci\u003eRiding the Unicorn\u003c\/i\u003e skips the dry business theory and instead gives you battle-tested strategies from startup legends, wrapped up in stories that'll keep you hooked from page one. You'll get the unvarnished truth about what it really takes to launch, scale and -- if you're lucky -- sell your way to startup glory. \u003c\/p\u003e\u003cp\u003eYou'll learn how to build your own unicorn, systematically moving through six stages that guide you from idea to product development to company growth to exit. \u003c\/p\u003e\u003cp\u003eYou'll also find: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eValuable insights from the minds of startup royalty, including Tim Fung of Airtasker and Pasha Rayan of Forage\u003c\/li\u003e \u003cli\u003eResearch-backed tactics for success, delivered through stories so good you'll forget you're learning\u003c\/li\u003e \u003cli\u003eStraight-talking advice that works whether you're a fresh grad with big dreams or a seasoned entrepreneur ready to bet on yourself\u003c\/li\u003e \u003c\/ul\u003e  \u003cp\u003eWhether you're in tech, education, creative industries or anywhere in between, \u003ci\u003eRiding the Unicorn\u003c\/i\u003e isn't just a book; it's your guide for taming your next billion-dollar idea. Time to saddle up and start your journey from side hustle to success story.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/08\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781394367689\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 336\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.88lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.91h x 6.16w x 0.91d\u003c\/p\u003e","brand":"Wenee Yap,Thomas Derricott","offers":[{"title":"Default Title","offer_id":52034327511221,"sku":"9781394367689","price":18.66,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_a656ead5-19fa-4580-a0ff-29e10a6f34a5.jpg?v=1763593656","url":"https:\/\/pastforward.org\/products\/riding-the-unicorn-the-startup-guide-youll-want-to-read-9781394367689","provider":"Past Forward","version":"1.0","type":"link"}