{"product_id":"ricard-90-years-of-iconic-objects-9782226500007","title":"Ricard: 90 Years of Iconic Objects","description":"\u003cb\u003eCult items from an iconic brand rooted in French heritage, this book celebrates 50 years of Ricard. Text in English and French.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eThis book pays tribute to nine decades of iconic advertising items from the Ricard brand retracing their history and their impact on our collective memory since the invention of pastis. \u003cp\u003e\u003c\/p\u003eFrom the first bottles to the emblematic carafes and ashtrays, each item tells a part of the Ricard's history, shaped by the creative vision of Paul Ricard and his successors. The book delves into major advertising campaigns from the first poster with Darcelis \"Garçon ! A Ricard\" to the commercial jingles on the radio, painted walls, artistic collaborations and collections designed by renowned creators (Garouste and Bonetti, Yves Oppenheim, Olivier Gagnère, Marc Newson, Ronan and Erwan Bouroullec, studio 5.5, Yorgo Tloupas etc.)... Not to mention bucket hats, parasols, Citroën 2CV and other advertising caravans! \u003cp\u003e\u003c\/p\u003eAfter revisiting the history of Ricard \"\u003ci\u003ethe real pastis from Marseille\u003c\/i\u003e\" and its iconic bottle, the book showcases numerous Ricard items and comes back to its greatest advertising campaigns. \u003cp\u003e\u003c\/p\u003eText in English and French.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Albin Michel\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 01\/13\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9782226500007\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Guillaume Picon,Olivier Moritz","offers":[{"title":"Default Title","offer_id":52051777814709,"sku":"9782226500007","price":58.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_36319b20-cb39-451b-a1f5-384ab625c432.jpg?v=1764047911","url":"https:\/\/pastforward.org\/products\/ricard-90-years-of-iconic-objects-9782226500007","provider":"Past Forward","version":"1.0","type":"link"}