{"product_id":"rga-by-design-revolutionizing-film-the-internet-social-and-beyond-9780847876471","title":"R\/Ga by Design: Revolutionizing Film, the Internet, Social and Beyond","description":"\u003cb\u003eThe history of the leading creative agency pushing the limits of innovation in film, special effects, advertising campaigns, and digital design interfaces.\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eFor nearly half a century, R\/GA has been producing some of the most compelling media content, advertising campaigns, and digital design interfaces. Their influential projects include dazzling title sequences and special effects for major cinematic blockbusters; early websites for IBM, Levi's, and Bed Bath \u0026amp; Beyond; award-winning digital campaigns for Nike, Verizon, and Google; and co-creating Nike's groundbreaking foray in fitness trackers. Founded by brothers Richard and Bob Greenberg in their New York City apartment in 1977, R\/GA has since become one of the world's most celebrated creative agencies--renowned for its obsession with pushing design and technology to its limits. Digging deep into R\/GA's archives with interviews with its founder, staff, clients, and collaborators and lavishly illustrated with photographs, concept sketches, and maquettes, the book showcases some of R\/GA's proudest moments. Though its name is most familiar within the marketing and entertainment industries, R\/GA has been a key player in transforming the way we experience brands through technology. The stories, voices, and photographs assembled in this book provide a glimpse into how our contemporary designed world came to be.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Rizzoli International Publications\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/14\/2026\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780847876471\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 5.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 10.30h x 10.30w x 1.50d","brand":"R\/Ga","offers":[{"title":"Default Title","offer_id":52418884665525,"sku":"9780847876471","price":85.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_76207631-5302-4ba1-90c2-2ff619cd4573.jpg?v=1775570690","url":"https:\/\/pastforward.org\/products\/rga-by-design-revolutionizing-film-the-internet-social-and-beyond-9780847876471","provider":"Past Forward","version":"1.0","type":"link"}