{"product_id":"reporters-dont-hate-you-9780974253817","title":"Reporters Don't Hate You","description":"\u003cp\u003eIt's The AP Style guide for media relations. Yours will be dog-eared in no time \u003c\/p\u003e\u003cp\u003eDealing with the press is a high wire act. Skilled spokespeople realize that they hold their company's future in their hands.\u003c\/p\u003e\u003cp\u003eYet even the savviest of media relations pros will admit they could use a reliable, convenient go-to guide. Here it is.\u003c\/p\u003e\u003cp\u003eImplementing the common sense advice in this book will move you toward achieving your critical business and public policy goals.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eReporters Don't Hate You\u003c\/em\u003e covers it all: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to build meaningful, beneficial relationships with reporters\u003c\/li\u003e\n\u003cli\u003eWhy sustained practice is so essential - and tips for how to do it\u003c\/li\u003e\n\u003cli\u003eWhat it takes to handle the hottest of hot potato questions\u003c\/li\u003e\n\u003cli\u003eHow to avoid falling victim to reporter tricks and traps\u003c\/li\u003e\n\u003cli\u003eWhy you should compose your headline before the editors do\u003c\/li\u003e\n\u003cli\u003eBest practices for TV interviews\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether developing magnetic messaging, granting interviews, or engaging on digital media, you need a ready reference. \u003cem\u003eReporters Don't Hate You\u003c\/em\u003e is the resource you've been seeking.​\u003c\/p\u003e\u003cp\u003eIt takes a lifetime to prepare to meet the media. It only takes one bad interview to undo all that hard work. Ed Barks can prevent you from stumbling into the bad interview abyss.\u003c\/p\u003e\u003cp\u003eBuy this book now and start controlling your business deals with the press.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Ogmios Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 07\/14\/2020\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780974253817\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 128\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.40lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.02h x 5.98w x 0.27d","brand":"Ed Barks","offers":[{"title":"Default Title","offer_id":36646122455196,"sku":"9780974253817","price":13.56,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_af9915ae-147e-4a3d-a3c0-4173002dc6fe.jpg?v=1603863167","url":"https:\/\/pastforward.org\/products\/reporters-dont-hate-you-9780974253817","provider":"Past Forward","version":"1.0","type":"link"}