{"product_id":"reinventing-the-product-how-to-transform-your-business-and-create-value-in-the-digital-age-9780749484644","title":"Reinventing the Product: How to Transform Your Business and Create Value in the Digital Age","description":"\u003cp\u003eDigital technology is simultaneously friend and foe: highly disruptive, yet it cannot be ignored. Companies that fail to make use of it put themselves in the line of fire for disintermediation or even eradication. But digital technology is also the biggest opportunity to reposition incumbent product-making businesses by thinking about how they conceive, make, distribute and support the next generation of goods in the marketplace.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e\u003cstrong\u003eReinventing the Product\u003c\/strong\u003e \u003c\/em\u003elooks at the ways traditional products are transforming into smart connected products and ecosystem platforms at a rate much faster than most organizations think. \u003cstrong\u003eEric Schaeffer\u003c\/strong\u003e and \u003cstrong\u003eDavid Sovie\u003c\/strong\u003e show how this reinvention is made possible: by AI and digital technologies, such as IoT sensors, blockchain, advanced analytics, cloud and edge computing. They show how to deliver truly intelligent, and potentially even autonomous, products with the more personalized and compelling experiences that today's users, consumers and enterprises expect.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eReinventing the Product \u003c\/em\u003e\u003c\/strong\u003emakes a stringent case for companies to rethink their product strategy, their innovation and engineering processes, and the entire culture to build the future generations of successful 'living products'. Featuring case studies from global organizations such as Faurecia, Signify, Symmons and Haier and interviews with thought leaders and business executives from top companies including Amazon, ABB, Tesla, Samsung and Google, this book provides practical advice for product-making companies as they embark on, or accelerate, their digitization journey.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Kogan Page\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/28\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780749484644\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.35lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.40h x 5.80w x 1.30d","brand":"Eric Schaeffer, David Sovie","offers":[{"title":"Default Title","offer_id":36641640153244,"sku":"9780749484644","price":27.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_77f5fa58-475c-48a8-ae2e-fe88ef972c14.jpg?v=1603853808","url":"https:\/\/pastforward.org\/products\/reinventing-the-product-how-to-transform-your-business-and-create-value-in-the-digital-age-9780749484644","provider":"Past Forward","version":"1.0","type":"link"}