{"product_id":"reinventing-professional-services-building-your-business-in-the-digital-marketplace-9781118001905","title":"Reinventing Professional Services: Building Your Business in the Digital Marketplace","description":"\u003cb\u003eHow engaging technology and relationships can help you stand out, attract business and achieve a more dynamic professional life\u003c\/b\u003e \u003cp\u003eThe technological landscape has reshaped the way white collar workers cultivate and promote their businesses. The Transformation of Professional Services is an engaging look at how licensed experts are adapting to today's dynamic economic environment.\u003c\/p\u003e \u003cp\u003eFrom Ari Kaplan--a recognized advisor on business and career development-- \u003ci\u003eReinventing Professional Services: Building Your Business in the Digital Marketplace\u003c\/i\u003eoffers insights on taking advantage of enterprising techniques to stand out and position one's self as an insightful chameleon rather than as an isolated purveyor of facts and figures.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e Details the importance of offering resources instead of simply selling \u003c\/li\u003e \u003cli\u003e Reveals strategies for increasing one's searchability and distinguishing one's self in an economic downturn or recovery \u003c\/li\u003e \u003cli\u003e Offers advice readers can immediately use to strengthen client relationships \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eWritten in a straightforward and accessible style, this book provides engaging guidance for anyone in the professional services field--from business consultants, financial advisers, and lawyers to accountants, real estate brokers, and appraisers.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/28\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781118001905\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.95lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.28h x 6.37w x 0.89d","brand":"Ari Kaplan","offers":[{"title":"Default Title","offer_id":45302223470773,"sku":"9781118001905","price":29.71,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_d5ff4795-13fd-45bf-b783-3ef8e14fa847.jpg?v=1744724708","url":"https:\/\/pastforward.org\/products\/reinventing-professional-services-building-your-business-in-the-digital-marketplace-9781118001905","provider":"Past Forward","version":"1.0","type":"link"}