{"product_id":"recognise-me-9780895381293","title":"Recognise Me","description":"Brand recognition is the goal of any enterprising organisation. Where competing products or services are similar, identification is paramount. A brand's identity makes an enterprise's strategy visible. \u003cstrong\u003e\u003cem\u003eBrand design is the ultimate factor that drives an enterprise towards recognition.\u003c\/em\u003e\u003c\/strong\u003e \u003cp\u003eKen Cato in \u003cem\u003eRecognise Me\u003c\/em\u003e draws on wisdom gained by the interactions of Cato Brand Partners across more than 50 years, with clients from over 100 countries and in almost every imaginable area of business. \u003c\/p\u003e \u003cp\u003eBy focusing intently on many examples of brand design and use, Cato shows how great brands are made by those who know and respond to them. His insights are interspersed throughout with those of leading personalities in business, the arts and community, emphasising the exceptional significance today of effective brand identity.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Artista Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 12\/06\/2022\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780895381293\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400","brand":"Ken Cato","offers":[{"title":"Default Title","offer_id":42496113770677,"sku":"9780895381293","price":68.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a421abe4-d61b-4f0b-9049-6b876f3a1b2e.jpg?v=1667921096","url":"https:\/\/pastforward.org\/products\/recognise-me-9780895381293","provider":"Past Forward","version":"1.0","type":"link"}