{"product_id":"r-d-collaboration-on-trial-realizing-value-from-the-corporate-image-9780875843643","title":"R \u0026 D Collaboration on Trial: Realizing Value from the Corporate Image","description":"Shaken by the dramatic inroads made by Japanese competitors into high-tech electronics, a number of US electronic firms joined forces in 1982 to form the first US for-profit research consortium: MCC (Microelectronics and Computer Technology Corp.). This book describes MCC's formation and the problems it encountered.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/01\/1994\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780875843643\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 607\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 2.30lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.48h x 6.38w x 1.82d","brand":"David V. Gibson","offers":[{"title":"Default Title","offer_id":36645537382556,"sku":"9780875843643","price":33.96,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_fb5da6dd-d840-4494-9f4d-77f113d7b80e.jpg?v=1603861381","url":"https:\/\/pastforward.org\/products\/r-d-collaboration-on-trial-realizing-value-from-the-corporate-image-9780875843643","provider":"Past Forward","version":"1.0","type":"link"}