{"product_id":"quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-9781400223954","title":"Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers","description":"\u003cp\u003e\u003cstrong\u003e Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges marketers face to thrive in a modern business world that is changing with unprecedented speed and disruption. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAs technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.\u003c\/p\u003e\u003cp\u003eAs Chief Marketing Officer of Mastercard--one of the world's most recognizable and decorated brands--Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.\u003c\/p\u003e\u003cp\u003eReaders will: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUnderstand the evolution of marketing and how to be at the forefront of future change.\u003c\/li\u003e\n\u003cli\u003eGet clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.\u003c\/li\u003e\n\u003cli\u003eAchieve breakthroughs in innovative thinking in order to compete in modern business.\u003c\/li\u003e\n\u003cli\u003eGain perspective from top marketers across industries. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eQuantum Marketing\u003c\/em\u003e is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e HarperCollins Leadership\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/09\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781400223954\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 240","brand":"Raja Rajamannar","offers":[{"title":"Default Title","offer_id":38212617601205,"sku":"9781400223954","price":25.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_61636665-81da-4978-8b07-3577176a3d09.jpg?v=1610436353","url":"https:\/\/pastforward.org\/products\/quantum-marketing-mastering-the-new-marketing-mindset-for-tomorrows-consumers-9781400223954","provider":"Past Forward","version":"1.0","type":"link"}