{"product_id":"purpose-9781403975812","title":"Purpose","description":"\u003cp\u003eIn \u003ci\u003ePurpose\u003c\/i\u003e, world-renowned thought leader Nikos Mourkogiannis turns the entire idea of leadership on its head and shows that the choice between values and success is no choice at all. Mourkogiannis argues that companies must satisfy the need for purpose--a set of values that defines an organization and inspires and motivates its employees. Rather than organization and structure, \u003ci\u003eideas\u003c\/i\u003e are what cause companies to go from good to great. Drawing on examples from across multiple industries, Mourkogiannis demonstrates how a strong purpose is the essential first step toward lasting success.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e St. Martins Press-3PL\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 10\/03\/2006\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781403975812\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 253\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.15lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.58h x 7.04w x 0.92d\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eLibrary Journal\u003c\/i\u003e 10\/30\/2006\u003cbr\u003e","brand":"Nikos Mourkogiannis","offers":[{"title":"Default Title","offer_id":38350327152821,"sku":"9781403975812","price":30.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_1b868f58-4422-4945-8f71-7291f907e27b.jpg?v=1611644382","url":"https:\/\/pastforward.org\/products\/purpose-9781403975812","provider":"Past Forward","version":"1.0","type":"link"}