{"product_id":"protecting-the-brand-counterfeiting-and-grey-markets-9781637422878","title":"Protecting the Brand: Counterfeiting and Grey Markets","description":"\u003cp\u003e\u003cb\u003e\u003ci\u003eProtecting the Brand, Volume I: Counterfeiting and Grey Markets\u003c\/i\u003e is a handbook for law practitioners as well as business executives.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIt is a unique perspective of best practices in addressing issues around counterfeiting and grey markets - from a legal as well as a business point of view. The authors explore the threats posed by counterfeiting and grey markets to a variety of industries and illuminate what problems these may cause. Before setting forth the range of legal strategies for remedying incidents of counterfeiting and grey markets, the authors outline preventive measures businesses can take to combat the threats, and showcase some of the emerging technologies that can serve as enablers of Brand Protection's 3 IPR's (3 I's= Intelligence, Investigation, Innovation; 3 P's= Protection, Perseverance, Perpetuation; 3 R's= Remedy, Recovery, Rehabilitation).\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 11\/22\/2021\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781637422878\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 392\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.52lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.88d","brand":"Peter Hlavnicka, Anthony M. Keats","offers":[{"title":"Default Title","offer_id":42132449624245,"sku":"9781637422878","price":39.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_864ad33c-7856-454a-9aa3-9d8477199132.jpg?v=1652813162","url":"https:\/\/pastforward.org\/products\/protecting-the-brand-counterfeiting-and-grey-markets-9781637422878","provider":"Past Forward","version":"1.0","type":"link"}