{"product_id":"proofiness-how-youre-being-fooled-by-the-numbers-9780143120070","title":"Proofiness: How You're Being Fooled by the Numbers","description":"\u003cb\u003eFrom the author of \u003ci\u003eZero\u003c\/i\u003e, comes this \"admirable salvo against quantitative bamboozlement by the media and the government\" (\u003ci\u003eThe Boston Globe\u003c\/i\u003e) \u003c\/b\u003e\u003cp\u003eIn \u003ci\u003eZero\u003c\/i\u003e, Charles Seife presented readers with a thrilling account of the strangest number known to humankind. Now he shows readers how the power of skewed metrics-or \"proofiness\"- is being used to alter perception in both amusing and dangerous ways. Proofiness is behind such bizarre stories as a mathematical formula for the perfect butt and sprinters who can run faster than the speed of sound. But proofiness also has a dark side: bogus mathematical formulas used to undermine our democracy-subverting our justice system, fixing elections, and swaying public opinion with lies. By doing the real math, Seife elegantly and good-humoredly scrutinizes our growing obsession with metrics while exposing those who misuse them.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Penguin Books\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/27\/2011\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780143120070\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 320\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 7.90h x 5.30w x 0.70d","brand":"Charles Seife","offers":[{"title":"Default Title","offer_id":43075418063029,"sku":"9780143120070","price":20.4,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_b87a7778-8e7a-41f7-baed-e3c64b8ee46f.jpg?v=1691465530","url":"https:\/\/pastforward.org\/products\/proofiness-how-youre-being-fooled-by-the-numbers-9780143120070","provider":"Past Forward","version":"1.0","type":"link"}