{"product_id":"profiting-from-services-and-solutions-what-product-centric-firms-need-to-know-9781606497487","title":"Profiting From Services and Solutions: What Product-Centric Firms Need to Know","description":"Designed for executives of companies that manufacture or sell products and students in an MBA program, this book outlines the challenges of launching a service and solutions business within a product-oriented organization. You might view services and solutions as a means to financial growth, reduced revenue volatility, greater differentiation from the competition, increased share of customer budget, and improved customer satisfaction, loyalty, and lock-in; but the authors visualize the transition from products sold to services rendered and identify the challenges that leaders will face during the transformation. Inside, the authors provide a framework-the service infusion continuum-to describe the different types of services and solutions that a product-rich company can offer beyond warranties, call centers, and websites that support customers in their use of products.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Business Expert Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2014\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781606497487\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 132\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.42lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.29d","brand":"Valarie a. Zeithaml, Stephen W. Brown","offers":[{"title":"Default Title","offer_id":42573277495477,"sku":"9781606497487","price":18.69,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_a27c7177-503e-4f49-b0d4-f243c62012c9.jpg?v=1672155727","url":"https:\/\/pastforward.org\/products\/profiting-from-services-and-solutions-what-product-centric-firms-need-to-know-9781606497487","provider":"Past Forward","version":"1.0","type":"link"}