{"product_id":"profitable-strategies-for-bottom-markets-9782527639444","title":"Profitable Strategies for Bottom Markets","description":"\u003cp\u003eThe purpose of this qualitative multiple case study was to explore how four Nigerian FMCG leaders developed and implemented successful strategies to operate profitably in BOP countries. Data were collected through semistructured interviews and from company website documents. Using data triangulation and thematic analysis, three key themes emerged: tailoring design and marketing strategies for diverse consumer segments; optimizing product packaging to balance affordability and quality; and adapting business practices to volatile market conditions.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e William K. Torres\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 03\/26\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9782527639444\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 164\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.50lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.35d","brand":"William K. Torres","offers":[{"title":"Default Title","offer_id":51280739401909,"sku":"9782527639444","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_5fdd6d0d-3d19-4ef0-9be1-a55c2f426d7f.jpg?v=1751468738","url":"https:\/\/pastforward.org\/products\/profitable-strategies-for-bottom-markets-9782527639444","provider":"Past Forward","version":"1.0","type":"link"}