{"product_id":"product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-9780648277507","title":"Product, Platform and Audience: A guide to building scalable content-based B2B membership businesses.","description":"\u003cp\u003eJoin digital publishing expert \u003cstrong\u003eRobert J Phillips \u003c\/strong\u003eas he guides entrepreneurs and senior executives through many of the hands-on processes, specifications, methodologies and detail involved in building commercially successful content-based membership platforms in the 21st century.\u003c\/p\u003e\u003cp\u003eThis book is based on personal knowledge, insight and experience rather than merely the theoretical. As a result the author envisions an example vertical industry portal business. He outlines the \u003cstrong\u003ecorporate strategy\u003c\/strong\u003e; \u003cstrong\u003eplatform development\u003c\/strong\u003e and \u003cstrong\u003especifications\u003c\/strong\u003e, including artificial intelligence functionality; the various \u003cstrong\u003econtent \u003c\/strong\u003eand \u003cstrong\u003ebusiness model\u003c\/strong\u003e options; \u003cstrong\u003eaudience development \u003c\/strong\u003eand the \u003cstrong\u003ecommercial activities\u003c\/strong\u003e, ranging from individual and corporate \u003cstrong\u003esubscriptions\u003c\/strong\u003e, through to \u003cstrong\u003eadvertising \u003c\/strong\u003eand \u003cstrong\u003eR\u0026amp;A report\u003c\/strong\u003e sales.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Emerging Technology Networks\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 02\/28\/2018\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780648277507\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 318\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.84lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.27h x 5.83w x 0.66d","brand":"Robert J. Phillips","offers":[{"title":"Default Title","offer_id":42429162291381,"sku":"9780648277507","price":33.96,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_512c0d83-6602-4b41-9e1c-7de54058328f.jpg?v=1664892465","url":"https:\/\/pastforward.org\/products\/product-platform-and-audience-a-guide-to-building-scalable-content-based-b2b-membership-businesses-9780648277507","provider":"Past Forward","version":"1.0","type":"link"}