{"product_id":"pricing-the-priceless-the-financial-transformation-to-value-the-planet-solve-the-climate-crisis-and-protect-our-most-precious-assets-9781119913801","title":"Pricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets","description":"\u003cp\u003e\u003cb\u003eAn exciting exploration of the new frontier of finance, to value the planet and protect what has too long been treated as free and taken for granted--the natural assets we need and love most \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003ePricing the Priceless: The Financial Transformation to Value the Planet, Solve the Climate Crisis, and Protect Our Most Precious Assets\u003c\/i\u003e, renowned environmental strategist, speaker, world traveler and author Paula DiPerna brings a unique voice and optic to de-mystify and unveil today's most fascinating financial disruption--pricing the priceless to flip conventional ideas of how we value natural assets and why. She asks the provocative question long ignored: Why do we value the indispensable atmosphere at zero, but dispensable production in the trillions? She digs into alternatives, with real-life examples from around the globe of fascinating and pioneering financial innovations--controversial and paradoxical, but essential. In the book, you'll travel from rainforests to Wall Street, Board Rooms to the Vatican, coral reefs to mangroves to China's carbon markets. Timely, adventurous, eclectic, and accessible, \u003ci\u003ePricing the Priceless\u003c\/i\u003e brings alive the critical financial transformation that will determine future planetary health and social stability.\u003c\/p\u003e \u003cp\u003eWith power, clarity and real-world experience, the author also examines: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eFascinating new financial inventions and experiments--insurance, bonds, markets, investment funds--all aimed at pricing what is precious and vital to human well-being\u003c\/li\u003e \u003cli\u003eHow the great current intergenerational shift in wealth and attitudes is redefining investment trends and the idea of what constitutes wealth and return\u003c\/li\u003e \u003cli\u003eHow climate change and other urgent environmental problems now require entirely new financial thinking to trigger solutions\u003c\/li\u003e \u003cli\u003eHow once-radical ideas about measuring economic progress are now re-imagining the very purpose of capitalism\u003c\/li\u003e \u003cli\u003eWhy finance needs critical re-invention to remain credible in the face of increasing public skepticism of business-as-usual economic practice\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eA can't-miss read for thought leaders, business executives, investors, activists, and entrepreneurs, \u003ci\u003ePricing the Priceless\u003c\/i\u003e is a landmark that will shape the world and future, bridging the tangible and intangible to answer a critical question of rising economic and social inspiration: What is money for?\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 06\/14\/2023\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119913801\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272","brand":"Paula DiPerna","offers":[{"title":"Default Title","offer_id":42843599634613,"sku":"9781119913801","price":25.46,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_4f9db82e-02a2-41bf-a73b-0e3fa7ea13e7.jpg?v=1681812168","url":"https:\/\/pastforward.org\/products\/pricing-the-priceless-the-financial-transformation-to-value-the-planet-solve-the-climate-crisis-and-protect-our-most-precious-assets-9781119913801","provider":"Past Forward","version":"1.0","type":"link"}