{"product_id":"press-play-why-every-company-needs-a-gaming-strategy-9781647826154","title":"Press Play: Why Every Company Needs a Gaming Strategy","description":"\u003cp\u003e\u003cb\u003eAn eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the \u003ci\u003eNew York Times\u003c\/i\u003e, BMW, and Chipotle--that are using games to win over customers.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eToday's consumers demand more than products--they crave immersive, personalized experiences. As a result, traditional marketing and engagement strategies have lost their edge. The new frontier? Gaming, where over three billion people worldwide spend their time, attention, and money.\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003ePress Play\u003c\/i\u003e, Bastian Bergmann, cofounder and COO of Solsten, shows how visionary companies are capitalizing on gaming's unstoppable rise. Drawing on exclusive interviews and access to forward-thinking companies--ranging from Adidas and Puma to NASCAR and Unilever--Bergmann provides an insider's view of gaming's transformative power. He also delivers a practical road map for business leaders, offering strategies that range from low-risk partnerships to ambitious, full-scale gaming ventures.\u003c\/p\u003e\u003cp\u003eFilled with cutting-edge insights and behind-the-scenes stories of iconic organizations and groundbreaking startups, \u003ci\u003ePress Play\u003c\/i\u003e will help you understand the lucrative world of video games and enable you to offer your customers what they really crave.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harvard Business Review Press\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 09\/09\/2025\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781647826154\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 192","brand":"Bastian Bergmann","offers":[{"title":"Default Title","offer_id":51334071582901,"sku":"9781647826154","price":27.2,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/files\/img_f810a46f-ad17-480c-b75c-5980982025ad.jpg?v=1752583548","url":"https:\/\/pastforward.org\/products\/press-play-why-every-company-needs-a-gaming-strategy-9781647826154","provider":"Past Forward","version":"1.0","type":"link"}