{"product_id":"predictive-marketing-easy-ways-every-marketer-can-use-customer-analytics-and-big-data-9781119037361","title":"Predictive Marketing: Easy Ways Every Marketer Can Use Customer Analytics and Big Data","description":"\u003cb\u003eMake personalized marketing a reality with this practical guide to predictive analytics\u003c\/b\u003e \u003cp\u003e\u003ci\u003ePredictive Marketing\u003c\/i\u003e is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience.\u003c\/p\u003e \u003cp\u003ePredictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations -- in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eImplement predictive marketing at any size organization\u003c\/li\u003e \u003cli\u003eDeliver a more personalized marketing experience\u003c\/li\u003e \u003cli\u003eAutomate predictive analytics with machine learning technology\u003c\/li\u003e \u003cli\u003eBase marketing decisions on concrete data rather than unproven ideas\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eMarketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. \u003ci\u003ePredictive Marketing\u003c\/i\u003e provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Wiley\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/24\/2015\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781119037361\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 272\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.00lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.00h x 6.00w x 0.90d","brand":"Omer Artun, Dominique Levin","offers":[{"title":"Default Title","offer_id":42573243744437,"sku":"9781119037361","price":24.65,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_201144df-2de0-4dbe-b64b-08e3eece3ec8.jpg?v=1672155162","url":"https:\/\/pastforward.org\/products\/predictive-marketing-easy-ways-every-marketer-can-use-customer-analytics-and-big-data-9781119037361","provider":"Past Forward","version":"1.0","type":"link"}