{"product_id":"predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545","title":"Predictably Irrational: The Hidden Forces That Shape Our Decisions","description":"\u003cp\u003e\"A marvelous book... thought provoking and highly entertaining.\" \u003cbr\u003e--Jerome Groopman, \u003cem\u003eNew York Times\u003c\/em\u003e bestselling author of \u003cem\u003eHow Doctors Think\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003e\"Ariely not only gives us a great read; he also makes us much wiser.\" \u003cbr\u003e--George Akerlof, 2001 Nobel Laureate in Economics \u003c\/p\u003e\u003cp\u003e\"Revolutionary.\" \u003cbr\u003e--\u003cem\u003eNew York Times Book Review\u003c\/em\u003e \u003c\/p\u003e\u003cp\u003eWhy do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?\u003c\/p\u003e\u003cp\u003eWhen it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?\u003c\/p\u003e\u003cp\u003eIn this newly revised and expanded edition of the groundbreaking \u003cem\u003eNew York Times\u003c\/em\u003e bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable--making us predictably irrational.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Harper\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 05\/19\/2009\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9780061854545\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 400\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.25lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.24h x 6.38w x 1.35d\u003cbr\u003e\u003cb\u003eAward:\u003c\/b\u003e Axiom Business Book Awards - Gold Medal Winner\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eReview Citations: \u003c\/strong\u003e\u003ci\u003eNewsweek\u003c\/i\u003e 07\/13\/2009 pg. 46\u003cbr\u003e","brand":"Dan Ariely","offers":[{"title":"Default Title","offer_id":42916743348405,"sku":"9780061854545","price":25.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_92b1ea36-75bd-47fb-b1f4-a42251d883dd.jpg?v=1687269920","url":"https:\/\/pastforward.org\/products\/predictably-irrational-the-hidden-forces-that-shape-our-decisions-9780061854545","provider":"Past Forward","version":"1.0","type":"link"}