{"product_id":"predictable-prospecting-how-to-radically-increase-your-b2b-sales-pipeline-9781259835643","title":"Predictable Prospecting: How to Radically Increase Your B2B Sales Pipeline","description":"\u003cp\u003e\u003cstrong\u003eThe proven system for rapid B2B sales growth from the coauthor of \u003cem\u003ePredictable Revenue\u003c\/em\u003e, the breakout bestseller hailed as a \"sales bible\" (Inc.com)\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIf your organization's success is driven by B2B sales, you need to be an expert prospector to successfully target, qualify, and close business opportunities. This game-changing guide provides the immediately implementable strategies you need to build a solid, sustainable pipeline -- whether you're a sales or marketing executive, team leader, or sales representative.\u003c\/p\u003e\u003cp\u003eBased on the acclaimed business model that made \u003cem\u003ePredictable Revenue\u003c\/em\u003e a runaway bestseller, this powerful approach to B2B prospecting will help you to: \u003c\/p\u003e\u003cp\u003e- Identify the prospects with the greatest potential\u003cbr\u003e- Clearly articulate your company's competitive position\u003cbr\u003e- Implement account-based sales development using ideal account profiles\u003cbr\u003e- Refine your lead targeting strategy with an ideal prospect profile\u003cbr\u003e- Start a conversation with people you don't know\u003cbr\u003e- Land meetings through targeted campaigns\u003cbr\u003e- Craft personalized e-mail and phone messaging to address each potential buyer's awareness, needs, and challenges.\u003cbr\u003e- Define, manage, and optimize sales development performance metrics\u003cbr\u003e- Generate predictable revenue\u003c\/p\u003e\u003cp\u003eYou'll learn how to target and track ideal prospects, optimize contact acquisition, continually improve performance, and achieve your revenue goals--quickly, efficiently, and predictably. The book includes easy-to-use charts and e-mail templates, and features full online access to sample materials, worksheets, and blueprints to add to your prospecting tool kit. \u003c\/p\u003e\u003cp\u003eFollowing this proven step-by-step framework, you can turn any B2B organization into a high-performance business development engine, diversify marketing lead generation channels, justify marketing ROI, sell into disruptive markets--and generate more revenue than ever. That's the power of \u003cem\u003ePredictable Prospecting\u003c\/em\u003e.\u003cbr\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Hardcover\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e McGraw-Hill Education\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 08\/15\/2016\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781259835643\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 256\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 1.05lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 9.10h x 6.30w x 1.10d","brand":"Marylou Tyler, Jeremey Donovan","offers":[{"title":"Default Title","offer_id":36648823455900,"sku":"9781259835643","price":21.25,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_979a72c3-dbe1-49fe-8d10-369b5ea6e7b2.jpg?v=1603871168","url":"https:\/\/pastforward.org\/products\/predictable-prospecting-how-to-radically-increase-your-b2b-sales-pipeline-9781259835643","provider":"Past Forward","version":"1.0","type":"link"}