{"product_id":"pr-for-humans-how-business-leaders-tell-powerful-stories-9781788600552","title":"PR for Humans: How business leaders tell powerful stories","description":"\u003cp\u003e\u003cem\u003e\"There is no strategy without a story. There is no story without the main character. The main character is you.\"\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003ePR for Humans is for pure-of-heart storytellers who want to cut through the noise and the nonsense. It brings together the essential and timeless principles of effective leadership communication.\u003c\/p\u003e\u003cp\u003eBelief. Clarity. Opinion. Energy. Context. Time. Humility. Imagery.\u003c\/p\u003e\u003cp\u003eWhy are these things so important? Why do most people in PR and 'communications' not even talk about them? Why is PR for Humans even more important in the age of A.I.?\u003c\/p\u003e\u003cp\u003eIn this fresh and energetic guide, former BBC correspondent Mike Sergeant draws on twenty years of frontline experience to reveal the secrets that every CEO, partner, board member, PR director and business leader needs to know.\u003c\/p\u003e\u003cp\u003eThe principles and techniques he sets out in this book will help you deliver more powerful speeches, presentations, media interviews, videos, podcasts and blogs.\u003c\/p\u003e\u003cp\u003eThey are the rocket fuel for your business and your career.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eBinding Type:\u003c\/b\u003e Paperback\u003cbr\u003e\u003cb\u003ePublisher:\u003c\/b\u003e Practical Inspiration Publishing\u003cbr\u003e\u003cb\u003ePublished:\u003c\/b\u003e 04\/18\/2019\u003cbr\u003e\u003cb\u003eISBN:\u003c\/b\u003e 9781788600552\u003cbr\u003e\u003cb\u003ePages:\u003c\/b\u003e 194\u003cbr\u003e\u003cb\u003eWeight:\u003c\/b\u003e 0.51lbs\u003cbr\u003e\u003cb\u003eSize:\u003c\/b\u003e 8.50h x 5.50w x 0.41d","brand":"Mike Sergeant","offers":[{"title":"Default Title","offer_id":36669018308764,"sku":"9781788600552","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0473\/0804\/6492\/products\/img_8ceb43ea-9840-4801-95fa-9ddce40f6d02.jpg?v=1603919004","url":"https:\/\/pastforward.org\/products\/pr-for-humans-how-business-leaders-tell-powerful-stories-9781788600552","provider":"Past Forward","version":"1.0","type":"link"}